$500 Cash Prize will be Awarded to Allentown Youth Resident with Winning Idea

For Immediate Release Media

Contact:
Sean King
610.554.0633
sking.aspire@gmail.com

Community Action Development Corporation of Allentown (CADCA) and its allies announced today that they are launching a naming contest open to Allentown residents ages 12-24 to rename their new Neighborhood Partnership program. Participants will submit videos pitching their idea for the chance to win $500. The contest will be administered by partners Cultural Coalition of Allentown and Obiant LLC.

The $3.9 million six-year plan, temporarily named Allentown’s Future, presents a framework on which the Neighborhood Partnership will provide education, recreational, vocational and civic engagement activities for youth, ages three to 24. Leaders from the business community have organized the initiative to prepare young people for productive, fulfilling futures in Allentown.

“A guiding principle behind the new Neighborhood Partnership Program is the involvement and ownership of the program by the residents of the area being served,” said Sean King, Managing Director of the Cultural Coalition of Allentown. “The naming contest, combined with the opportunities associated with the marketing course, provides young people in Allentown with a chance to explore their creativity but also put it to work to help create a business of their own. The intention is that this unique experience provides a pathway to channeling creativity into remarkable results and a bright future for all involved.”

Allentown youth ages 12-24 are invited to participate by uploading a video of themselves pitching their idea for the name, why they chose it, and their vision for the City of Allentown. Participants are encouraged to get their family and friends to vote for their video submission at allentownnppnamingcontest.com and share it on their social media channels to increase reach. The three entries with the most votes will advance to the next phase where the CADCA Steering Committee will select a winner. First place will win $500, second-place will win $250, and third-place will win $125.

In addition to the chance to win cash, all contest entries will be invited to be part of a Youth Business Development Course where they will learn first-hand business development practices to generate revenue, attract customers, and build a new startup from scratch. The course will be taught by Sean Albert Henry, Founder & President at Obiant LLC.

Official contest rules and instructions on how to participate in the naming contest can be found at allentownnppnamingcontest.com.

About CADC of Allentown

The Community Action Development Corporation of Allentown is a subsidiary of the Community Action Lehigh Valley, the premier anti-poverty agency in the region, with a $30 million budget and 100 employees operating a wide range of programs designed to improve the quality of life for low-income people in the region. Those programs include the Second Harvest Food Bank, the Sixth Street Shelter, Community Action Better Homes (housing initiatives like homeownership counseling and foreclosure mitigation and an array of housing rehab activities), and the Rising Tide Community Loan Fund that offers small business and microenterprise assistance and financing.

CADC Allentown offers neighborhood development programming in the neighborhoods of center city.

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