The COVID-19 pandemic has left many Lehigh Valley families struggling to put food on the table.

Recognizing the increasing need for meals and to help prevent hunger among area families, Keenan-Nagle Advertising, Inc., an Allentown-based marketing and communications agency, partnered with three outdoor advertising companies — Adams Outdoor, Lamar Advertising Company and Tri Outdoor, Inc. — to help create awareness of the problem and give people a way to help.

Outdoor billboards across the Lehigh Valley will encourage members of the community to help feed their neighbors by visiting and making a monetary donation to Second Harvest Food Bank, according to a news release.